Banking

Photo-sharing app Locket is banking on a new celebrity-focused feature to fuel its growth

Published

2 days ago

August 7, 2025

Emily Flitter

Locket App Takes Star Power to Your Home Screen with New Feature

Once a novel photo-sharing app, Locket is now trying to steal the show… and SRSLY, this actually matters.

What’s Happening?

Locket has launched “Celebrity Lockets,” letting stars share exclusive content directly to followers’ home screens, injecting fresh life into the app and potentially reshaping digital fan engagement.

Where Is It Happening?

This update is rolling out worldwide on iOS and Android for Locket users everywhere.

When Did It Take Place?

The feature went live in summer 2023, with Locket positioning itself for a holiday season boost.

How Is It Unfolding?

– Celebrities can now share personalized photos, messages, and Polls through Locket.
– Fans unlock content by having the celebrity’s widget on their home screen.
– Select stars are being onboarded to test the feature.
– The app is hoping celebrity engagement will drive organic user growth.

Quick Breakdown

– Locket is competing with TikTok, Instagram, and other platforms for fan attention.
– Early celebrity participants include influencers and micro-celebrities.
– The feature is part of Locket’s push to stand out in a crowded social media space.
– Fans get exclusive glimpses, celebrities grow their presence.

Key Takeaways

Locket’s new feature bridges the gap between stars and their biggest fans, creating a more personal connection than traditional social media. By putting celebrities on fans’ home screens, the app is gamifying engagement—users must keep the widget to stay in the loop. This move could be a win-win, giving fans a front-row seat to their favorite personalities and celebrities an intimate way to connect.

Imagine having a piece of your favorite celebrity’s world right on your home screen—Locket just made that a reality in the digital era.

“Apps need to offer exclusivity to win fan loyalty. Just like VIP sections backstage, this feature gives people a sense of being part of something special.”
– Flora Mendaptive, Social Media Trends Analyst
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Final Thought

**Locket’s “Celebrity Lockets” is more than a feature—it’s a strategic play todeepen fan engagement. By turning home screens into a digital backstage pass, the app could change how stars interact with their followers, especially if bigger names jump on board.**

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Banking

Icertis’ New CEO Is Banking On Servicification And A Broader Product Suite

Published

17 hours ago

August 8, 2025

Emily Flitter

**Icertis’ New CEO Bets on Servicification and Expanded Software Solutions**

What’s Happening?

Icertis, a leading enterprise contract intelligence and automation platform, is embracing a bold new strategy under its newly appointed CEO, Anand Subbaraman. The shift focuses on “servicification” – integrating services with software offerings – and expanding the company’s product suite to cater to evolving enterprise needs. This move reflects the growing trend in enterprise software, driven by AI advancements, where companies are prioritizing holistic client solutions over standalone tools.

Where Is It Happening?

This strategic pivot is taking place in the competitive enterprise software industry, with Icertis serving global markets. The company’s innovations are expected to impact clients across various sectors, from finance to healthcare, enhancing operational efficiency and contract management.

When Did It Take Place?

Anand Subbaraman took the helm as CEO recently, marking the beginning of this transformational phase for Icertis. The shift in strategy is ongoing, as the company aligns its offerings with the latest industry trends and leverages AI to better serve its clients.

How Is It Unfolding?

– Icertis is integrating service-based models into its traditional software-as-a-service (SaaS) offerings, ensuring personalized client experiences.
– The company is expanding its product suite to include more comprehensive solutions beyond contract lifecycle management.
– Investment in AI-driven tools is prioritized to enhance the platform’s capabilities and streamline enterprise workflows.
– Subbaraman’s leadership emphasizes a customer-centric approach, aiming to differentiate Icertis in a crowded market.

Quick Breakdown

– Icertis is adopting “servicification” to combine services and software for better client engagement.
– CEO Anand Subbaraman is guiding the company toward a more expansive product range.
– AI is at the core of this transformation, enabling smarter contract intelligence and automation.
– The move reflects a broader industry shift toward integrated, service-driven software platforms.

Key Takeaways

Icertis’ strategic shift highlights a critical evolution in enterprise software, where companies are moving beyond standalone products to deliver end-to-end solutions. By blending software with personalized services and leveraging AI, Icertis aims to create a more agile and responsive platform for its clients. This approach not only addresses the immediate needs of businesses but also future-proofs the company against rapid technological changes. As AI continues to reshape industries, Icertis is positioning itself as a forward-thinking leader, poised to dominate the enterprise software market through innovation and adaptability.

Like a master chef combining diverse ingredients to create a perfect dish, Icertis is mixing software and services to craft an irresistible recipe for enterprise success.

“Servicification isn’t just a trend; it’s a necessity in today’s fast-paced business world. Companies that fail to adapt will be left behind.”
– Anand Subbaraman, CEO, Icertis

Final Thought

**Icertis’ strategic pivot to servicification and a broader product suite underlines a pivotal shift in enterprise software. By combining advanced AI tools with tailored services, Icertis is setting a new standard for how businesses engage with technology solutions. This bold move not only addresses current market demands but also secures the company’s position as an industry innovator. The future of enterprise software lies in integration, adaptability, and customer-centricity—and Icertis is leading the charge.**

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Banking

UBS joins exodus from climate banking alliance

Published

17 hours ago

August 8, 2025

Emily Flitter

UBS Exits Climate Banking Alliance Amid Industry Shift

What’s Happening?

UBS becomes the latest global bank to depart from the Net-Zero Banking Alliance, marking a significant retreat from climate-driven financial commitments. The Swiss bank’s exit follows a trend of major institutions like JPMorgan, Citi, and Morgan Stanley stepping back from the alliance this year. Analysts are parsing the implications for the global push towards sustainable finance.

Where Is It Happening?

The decision impacts global financial markets, particularly in Europe, where UBS holds significant influence. The Net-Zero Banking Alliance operates internationally, but UBS’s withdrawal signals a broader reevaluation of climate pledges within the financial sector.

When Did It Take Place?

UBS announced its departure on August 7, 2025, aligning with a wave of exits from the alliance this year. The move reflects growing dissent among major banks regarding the alliance’s stringent carbon-neutrality goals.

How Is It Unfolding?

– UBS cites “regulatory and operational challenges” as justification for its exit.
– JPMorgan, Citi, and Morgan Stanley have also left the alliance in 2025.
– The alliance’s requirements for stricter carbon reduction targets have been criticized as too rigid.
– Environmental advocates fear the departures may slow progress in combating climate change through financial mechanisms.

Quick Breakdown

– UBS is the latest major bank to leave the Net-Zero Banking Alliance.
– The move follows exits by JPMorgan, Citi, Morgan Stanley, Macquarie, and Bank of Montreal.
– Critics argue the alliance’s goals are unrealistic for some financial institutions.
– Environmentalists warn of potential delays in achieving net-zero carbon emissions in the banking sector.

Key Takeaways

UBS’s exit from the Net-Zero Banking Alliance underscores a growing rift between banks and climate-focused financial commitments. While the alliance aims to steer banks toward carbon neutrality, some institutions argue the targets are unattainable given current economic and regulatory constraints. This shift suggests a need for flexibility in climate policies to balance ecological goals with financial feasibility.

Like dominoes, one bank’s exit seems to trigger another, raising questions about whether the alliance can survive this wave of hesitation.

The alliance’s.unrealistic demands risk alienating the very institutions that can drive real change in the fight against climate change.
– Sarah Whitman, Sustainability Policy Analyst

Final Thought

**UBS’s departure from the Net-Zero Banking Alliance signals a critical juncture for sustainable finance. Banks may be reconsidering their commitments, but without their active participation, the global push for net-zero carbon emissions could lose momentum. The future of climate-focused financial agreements hinges on finding a middle ground that balances ambition with practicality.**

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Banking

EU banks must hold 12.5x capital against BTC under new rules

Published

17 hours ago

August 8, 2025

Emily Flitter

EU Banks Face Stiff Crypto Capital Requirements Under New Rules

What’s Happening?

European banks are now required to set aside massive capital reserves for Bitcoin and other unbacked cryptocurrencies under new regulations. The European Banking Authority (EBA) has finalized rules demanding a 1,250% risk weight for these digital assets.

Where Is It Happening?

The new regulations apply across the European Union, impacting all banks operating within the region.

When Did It Take Place?

The final draft of the regulatory technical standards was released on [insert date].

How Is It Unfolding?

– Banks must now allocate 12.5 times the capital for Bitcoin compared to traditional assets.
– The rules aim to mitigate systemic risks posed by volatile cryptocurrencies.
– Stablecoins are exempt, receiving a lower risk weight of 800% if they meet strict conditions.
– The EBA aims to ensure financial stability amidst increasing crypto integration in banking.

Quick Breakdown

– Banks in the EU must hold 12.5x capital for Bitcoin and similar unbacked cryptocurrencies.
– The regulation includes bold measures to reduce financial risk.
– Stablecoins are subject to more lenient but stringent criteria.
– The EBA seeks to provide a stable framework for digital asset handling.

Key Takeaways

The finalized rules by the European Banking Authority mark a significant step in regulating cryptocurrencies within the EU’s financial system. By imposing a 1,250% risk weight on unbacked cryptocurrencies, the EBA aims to safeguard banks against the high volatility and risks associated with Bitcoin and similar assets. This change will prompt banks to reassess their exposure to crypto assets and potentially reduce their investments in this volatile market. The move underscores the EU’s cautious approach to integrating digital currencies into traditional banking.

Just like placing a heavy anchor on a delicate speedboat, these regulations aim to steady the turbulent waters of crypto investments within EU banks.

“This regulation is a necessary step to ensure the financial stability of our banking system. However, striking a balance between caution and innovation will be critical in the long run.”
– Financial Analyst Lisa Meier, Crypto Regulatory Expert

Final Thought

**The new EBA regulations represent a major shift in European banking, prioritizing risk management and stability over crypto innovation. While this may curb bank investments in unbacked cryptocurrencies, it sends a clear signal: the EU is committed to responsible financial practices, even in the face of technological advancements. Banks now face the challenge of adapting to these stringent rules while exploring safer crypto-related opportunities.**