News
After PGA Tour, LIV Golf Faces Heat Over Tech Feature Ruining Events

LIV Golf’s Tech Feature Sparks Furor, Echoing PGA Tour’s Troubles
What’s Happening?
LIV Golf is under fire for utilizing drone-based AR smart tracing, the same technology that recently caused controversy in the PGA Tour. The feature, designed to enhance viewer experience, is being criticized for its disruptive impact on events. Fans and critics alike are questioning the long-term effects on the sport.
Where Is It Happening?
The issue has surfaced globally, particularly at events where LIV Golf has implemented this technology, following its debut at the 2025 RBC Canadian Open.
When Did It Take Place?
The controversy began two months ago with the PGA Tour’s introduction of the tech, with LIV Golf facing similar backlash shortly after adopting it.
How Is It Unfolding?
– Fans and analysts express concerns over the tech’s distraction during live play.
– LIV Golf defends the feature, citing increased engagement.
– Comparisons are being drawn to the PGA Tour’s initial rollout of similar technology.
– Some players report difficulty focusing due to the drones’ interference.
Quick Breakdown
– AR smart tracing uses drones to project real-time ball trajectories and player stats.
– Intended to enhance viewer immersion, but criticized for being a distraction.
– LIV Golf is the latest to adopt the tech after PGA Tour’s controversial debut.
– Backlash suggests potential long-term impact on the sport’s traditional experience.
Key Takeaways
LIV Golf’s adoption of AR smart tracing technology has sparked debate, mirroring the controversy seen with the PGA Tour. While the intention is to modernize the viewing experience, concerns about distraction and the potential loss of the sport’s traditional charm are growing. This divide highlights the tension between innovation and preserving the essence of golf. As both tours navigate this challenge, the sport faces a critical juncture in determining how technology integrates with its future.
We need to ask ourselves: Are we enhancing the game, or are we just adding noise? The real question is whether the athletes and fans truly want this level of tech interference.
– Dr. Elaine Carter, Sports Technology Analyst
Final Thought
As golf grapples with the integration of cutting-edge technology, the backdrop of nostalgia and tradition presents a crossroads. The question isn’t whether innovation should occur, but at what cost to the sport’s integrity. Fans, players, and organizers need to find a middle ground that elevates the experience without overshadowing the game itself.
Source & Credit: https://www.essentiallysports.com/golf-news-after-pga-tour-liv-golf-faces-heat-over-tech-feature-ruining-events/
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