Google has launched its AI-powered advertising suite in India, following the repeal of the “Google tax.” This move makes the Indian market more appealing for global tech companies selling online ads. The new tools, initially launched in the U.S. in May, are designed to help marketers streamline their processes and enhance campaign performance using machine learning and automation. This expansion comes as India’s digital advertising market is projected to grow significantly, with Google aiming to capture a larger share. The repeal of the equalization levy, or “Google tax,” has facilitated this entry by removing financial barriers for foreign tech firms. The tools include AI-driven insights, automated bidding, and audience targeting features, catering to both large enterprises and small businesses. This initiative underscores Google’s commitment to the Indian market and its role in shaping the future of digital advertising in the region.

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