AR
CBS Sports Texas team to rollout a new way to watch Cowboys Game Day with AR/VR set

CBS Texas Revolutionizes Viewing with AR/VR for Cowboys Game Day
What’s Happening?
CBS Texas is making waves with an innovative upgrade for Cowboys Game Day. The station has launched a groundbreaking augmented reality/virtual reality set, offering fans an immersive new way to experience their favorite sports coverage. This technological leap positions CBS Texas as a pioneer in regional broadcasting.
Where Is It Happening?
The launch is taking place in the Dallas-Fort Worth metroplex, serving as a tech showcase for Cowboys fans across Texas and beyond.
When Did It Take Place?
The groundbreaking technology went live on June 23, marking a new era in sports broadcasting.
How Is It Unfolding?
– Fans can now enjoy a 360-degree immersive experience during Cowboys Game Day.
– The AR/VR set enhances weather and news segments with dynamic visuals.
– CBS Texas is the first station in the region to adopt this cutting-edge technology.
– Viewers will see real-time graphics and simulations integrated seamlessly.
Quick Breakdown
– CBS Texas introduces AR/VR set for Cowboys Game Day.
– First of its kind in the region.
– Enhances viewer engagement with immersive visuals.
– Launch date: June 23.
Key Takeaways
CBS Texas is setting a new standard in sports broadcasting with its AR/VR set, offering an unparalleled viewing experience. This technology not only elevates the presentation of weather and news but also brings fans closer to the action. By integrating AR and VR, CBS Texas is redefining how audiences interact with live sports coverage, making it more dynamic and engaging.
The future of sports broadcasting is here, and it’s immersive. Viewers will never watch a game the same way again.
– Chris Bullock, Executive Sports Producer
Final Thought
CBS Texas is leading the charge in sports broadcasting innovation with its new AR/VR set. This cutting-edge technology not only enhances the viewing experience but also sets a new benchmark for regional stations. Fans can look forward to a more engaging and interactive way to enjoy Cowboys Game Day, marking a significant milestone in the evolution of sports media.
Source & Credit: https://www.cbsnews.com/texas/news/cbs-sports-texas-cowboys-game-day-ar-vr-set/
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