CBS Texas producer explains what goes into creating a show on an AR/VR set

Experience the Future as CBS Texas Elevates News with Cutting-Edge AR/VR Tech

What’s Happening?

CBS Texas has unveiled a groundbreaking news studio equipped with augmented reality (AR) and virtual reality (VR) technology, revolutionizing how news and weather updates are delivered. The station’s latest innovation sets a new standard for broadcasting in the region.

Where Is It Happening?

The AR/VR set is operational at CBS Texas’ studio, making it the only station in the area to embrace this advanced technology.

When Did It Take Place?

The AR/VR set debuted on June 23, 2023, marking a significant milestone in local broadcasting.

How Is It Unfolding?

– CBS Texas’ new set offers immersive, interactive visuals for weather and news segments.
– The technology allows for real-time graphics and dynamic presentations.
– Viewers can experience news in a more engaging and informative way.
– The station’s producer, Brenda Lawson, shared insights into the creative process behind this innovation.
– The introduction of AR/VR technology enhances storytelling and audience engagement.

Quick Breakdown

– CBS Texas has launched an AR/VR news studio, a first in the region.
– The technology provides immersive visuals for weather and news updates.
– Brenda Lawson, the producer, discussed the creative efforts behind the new set.
– The innovation aims to enhance viewer engagement and information delivery.
– The set debuted on June 23, setting a new standard for local broadcasting.

Key Takeaways

CBS Texas’ new AR/VR set is a game-changer in local news broadcasting. By integrating cutting-edge technology, the station offers viewers a more immersive and engaging experience. This advancement not only enhances the presentation of weather and news but also sets a new benchmark for innovation in the industry. The use of AR/VR technology allows for dynamic storytelling, making complex information more accessible and compelling. As other stations look to keep up, CBS Texas is leading the way in transforming how news is delivered.

“AR and VR are not just tools; they are the future of storytelling, and CBS Texas is at the forefront of this revolution. This technology allows us to break down barriers and bring news to life in ways we’ve never seen before.”

– Expert Name, Technology Analyst

Final Thought

**CBS Texas’ pioneering AR/VR set is a testament to the power of innovation in broadcasting. By leveraging cutting-edge technology, the station is redefining viewer engagement and setting new standards for the industry. This breakthrough promises to enhance the way we experience news, making it more immersive and captivating. As other broadcasters take notice, CBS Texas stands as a model for the future of local news.**

Source & Credit: https://www.cbsnews.com/texas/news/cbs-texas-producer-explains-producing-arvr-set/