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Former Birkenstock site in Marin County sold to Eames Institute for $36 million

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Bay Area Birkenstock Site Transformed into Design Hub

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Imagine a place where the comforting fit of Birkenstocks met the innovative spirit of design legends. Just picture it: comfort transformed into creativity. This is now possible as a former Birkenstock site in Marin County takes on a new life, ready to inspire and ignite the imagination. Nestled in the picturesque coastal region, this transformation is more than just a change of guard; it’s a cultural metamorphosis. Its new stewards from the Eames Institute are set to bring an exciting vision to life.

What’s Happening?

The Eames Institute has just acquired the former Birkenstock campus in Novato and is preparing to launch an art and design museum on the site.

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When Did It Take Place?

Latest happenings have been announced recently. Development is expected to begin soon after the acquisition.

Where Is It Happening?

Novato, Marin County, along the iconic Highway 101 in California.

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How Is It Unfolding?

  • The site was purchased by the Eames Institute for $36 million.
  • The campus was designed by modernist architect John Savage Bolles.
  • The new museum will be a nonprofit dedicated to promoting art and design.
  • Public programming and events will be announced soon.
  • The property boasts a unique mid-century modern architectural style.

    Quick Breakdown

    • The site is a Marin County landmark.
    • It previously housed Birkenstock’s operations.
    • The acquisition price was $36 million.
    • The Eames Institute is a nonprofit organization.
    • The property is located next to Highway 101 in Novato.

    Key Takeaways

    The transformation of the former Birkenstock site into an art and design museum represents a significant cultural shift for Marin County and the Bay Area. Art enthusiasts will have a chance to connect with and explore creative expressions that nourish the soul and challenge the mind. This evolution brings with it new opportunities for local residents and artists, fostering a deeper appreciation for design and igniting a passion for innovation. The Eames Institute has a proven history in pioneering exceptional events that bridge the gap between design and the people. The museum and wider facilities will serve as a reminder of John Savage Bolles’s profound contributions to the modernist architectural landscape, thus marking a turning point in Northern California’s design and cultural markets, imbued with a rich tapestry of creativity.

    Think of it as upgrading from sneakers to tailored shoes: changing your footwear to suit different settings. This change feels as significant, namely, shifting from foot care to soul enrichment.

    We believe this institute will be so much more than a site; it will be a beehive of inspiration and the heart of design in California.

    – Lucia Eames, Director, Eames Institute

    Final Thought

    This site, bathed in over four decades of artistry, poised to captivate thousands of visitors from around the world, is where emails are exchanged for chisels and plant designs replace slideshow presentations. The Eames Institute’s museum will not just house art but the very story of its transformation in a region famed for its innovation over the years.

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    In this cultural odyssey, the landscape isn’t just changing; it is being redrawn, ensuring that the standing legacy of John Savage Bolles is discernible in the whole of the Bay Area’s creatives for generations to come.

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