Google has introduced its AI-driven advertising tools in India, following their U.S. debut in May. This move comes after India repealed the equalization levy, known as the “Google tax,” which had previously deterred global tech companies from selling online ads in the country. In March, India’s finance minister announced the repeal of the 2% tax on digital ad revenue, set to take effect on April 1. The new AI tools, including generative AI features for creating ads, landing pages, and images, aim to streamline the ad creation process for businesses. Google’s decision to expand these tools to India underscores the country’s growing importance in the global digital advertising market, with a projected $35 billion in ad revenue by 2025. The repeal of the ‘Google tax’ is expected to boost India’s digital economy and attract further investment from international tech giants.

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