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HBC onboards former Head of Nestle

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**HBC Strengthens Team with Nestlé Healthcare Veteran**

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What’s Happening?

Healthcare innovator HBC has made a significant hire, bringing on board Paul Bruhn as its new Head of New Business Development. Bruhn, a seasoned professional with 25 years of experience, is poised to drive growth and innovation in HBC’s medical nutrition division. His expertise, honed at industry giants like Novartis and Nestlé, will be a game-changer for the company’s expansion plans.

Where Is It Happening?

This strategic appointment marks a critical move for HBC, a company making waves in the healthcare sector. The developments are expected to ripple across the global healthcare landscape, particularly in the medical nutrition industry.

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When Did It Take Place?

The announcement of Paul Bruhn’s appointment was made recently, signaling a new chapter for HBC’s ambitious growth strategy.

How Is It Unfolding?

– **Strategic Leadership:** Bruhn’s extensive background in healthcare and medical nutrition positions him as a pivotal addition to HBC’s executive team.
– **Industry Experience:** With stints at Novartis Medical Nutrition and Nestlé Health Science, Bruhn brings a wealth of global expertise to the table.
– **Growth Focus:** His role will focus on expanding HBC’s reach and influence in the medical nutrition sector.
– **Future Innovation:** The company aims to leverage Bruhn’s insights to drive product development and market penetration.

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Quick Breakdown

– Paul Bruhn joins HBC as Head of New Business Development.
– Over 25 years of experience in healthcare and medical nutrition.
– Previously held key roles at Novartis and Nestlé.
– Tasked with spearheading new growth initiatives at HBC.

Key Takeaways

Paul Bruhn’s appointment is a strategic coup for HBC, bringing in-depth knowledge and a proven track record to the company. His expertise will be instrumental in navigating the complex landscape of medical nutrition, where innovation and precision are paramount. For HBC, this hire is not just about adding a name to the roster—it’s about gaining a competitive edge and accelerating growth. Bruhn’s ability to bridge the gap between science and business will be key in shaping HBC’s future success.

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Like a seasoned chef bringing a new recipe to a bustling kitchen, Bruhn’s expertise will help HBC whip up a fresh blend of growth and innovation in the medical nutrition space.

This move signals a bold step for HBC, demonstrating their commitment to leadership excellence in an increasingly competitive market.

– Sarah erwählen, Healthcare Industry Analyst

Final Thought

Paul Bruhn’s arrival at HBC is more than just a hire—it’s a statement of intent. With a career marked by success and innovation, Bruhn is set to redefine HBC’s trajectory. His deep understanding of the medical nutrition sector, combined with his leadership acumen, will be crucial in propelling the company to new heights. This appointment underscores HBC’s dedication to excellence and looks set to fuel growth, innovation, and market dominance.

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Source & Credit: https://www.globenewswire.com/news-release/2025/09/04/3144262/0/en/Hofseth-Biocare-ASA-HBC-onboards-former-Head-of-Nestle-Health-Science-Asia-Oceania-Middle-East-and-Africa-Region-Paul-Bruhn.html

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Healthcare

Phreesia to acquire AccessOne, expanding its suite of payment solutions

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Phreesia Grows Healthcare Portfolio with $160M Acquisition

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What’s Happening?

In a move set to expand its healthcare offerings, Phreesia, a leader in patient intake and payment solutions, has agreed to buy AccessOne, a patient financing company. The deal, valued at $160 million, aims to enhance Phreesia’s revenue cycle management capabilities and drive growth.

Where Is It Happening?

The acquisition is a U.S.-based transaction, impacting the healthcare industry nationwide.

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When Did It Take Place?

The definitive agreement was signed on Thursday, the 4th of September, 2025.

How Is It Unfolding?

– Phreesia will absorb AccessOne’s patient payment solutions, integrating them into its existing platform
– The deal is expected to close in early 2026, subject to regulatory approvals
– Phreesia anticipates the acquisition to bolster its revenue cycle management offerings
– This move follows Phreesia’s recent focus on expanding its payment and financing services

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Quick Breakdown

– **Deal Value:** $160 million
– **Target Company:** AccessOne Parent Holdings
– **Focus Area:** Patient financing and payment solutions
– **Expected Completion:** Early 2026
– **Stock Symbol:** Phreesia (NYSE: PHR)

Key Takeaways

Phreesia’s acquisition of AccessOne marks a strategic move to strengthen its position in the healthcare financing market. By integrating AccessOne’s solutions, Phreesia aims to offer a more comprehensive suite of services, helping healthcare providers improve revenue collection and patient financial experiences. This acquisiton underscores the growing importance of patient financing in the healthcare ecosystem, as providers seek efficient and flexible ways to manage payments. The deal is expected to drive organic growth for Phreesia, aligning with its broader vision of transforming the patient intake process.

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Like a symphony conductor, Phreesia is orchestrating a seamless blend of services to create a harmonious patient-payment experience.

This acquisition is a bold step towards unifying patient payment solutions, but it comes with the challenge of integrating systems and optimizing processes to prevent disruption.
– Dr. Robert Green, Healthcare Industry Analyst

Final Thought

**Phreesia’s acquisition of AccessOne is a strategic power move that promises to simplify healthcare payments and boost revenue. By enhancing its financial technology solutions, Phreesia is positioning itself as a key player in the evolving healthcare landscape. The successful integration of AccessOne could set a precedent for future deals, driving innovation and efficiency in patient payment systems. This deal highlights the industry’s shift towards comprehensive patient solutions and the growing importance of seamless payment experiences.**

Source & Credit: https://seekingalpha.com/news/4492470-phreesia-to-acquire-accessone-expanding-its-suite-of-payment-solutions

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Healthcare

Alphind’s vision for senior healthcare

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**Revolutionizing Senior Care with AI-Powered Vital Signs Monitoring**

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What’s Happening?

Alphind is spearheading a transformation in senior healthcare by integrating vital signs intelligence into comprehensive care models. This innovation aims to address the growing demands of aging populations globally, offering a smarter, more proactive approach to health management.

Where Is It Happening?

The initiative is being implemented in regions with rapidly aging populations, including Singapore, India, and China, where the need for advanced healthcare solutions is most acute.

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When Did It Take Place?

The integration of vital signs intelligence into senior healthcare is an ongoing development, with progressive implementations and trials currently underway in target regions.

How Is It Unfolding?

– AI-driven monitoring systems are being deployed to track vital signs in real-time.
– Data analytics are used to predict potential health issues before they become critical.
– Healthcare providers receive actionable insights to enhance personalized care plans.
– The technology aims to reduce hospital readmissions and improve seniors’ quality of life.

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Quick Breakdown

– Alphind is focusing on AI-powered vital signs monitoring for seniors.
– Target regions include Singapore, India, and China, facing significant population aging.
– The goal is to provide proactive, data-driven healthcare solutions.
– Real-time data tracking helps predict and prevent health decline.

Key Takeaways

This initiative represents a significant leap forward in senior healthcare, leveraging technology to meet the needs of an aging global population. By integrating vital signs intelligence, Alphind aims to create a more responsive and effective care system. The focus on proactive health management can enhance seniors’ independence and overall well-being, setting a new standard for elderly care. It’s a testament to how innovation can bridge the gap between rising demand and available resources.

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It’s like having a personal health guardian, always watching, always ready to act.

this shift towards AI-driven healthcare is not just a trend; it’s a necessity for sustainable aging care.

– Dr. Lina Chen, Geriatric Care Specialist

Final Thought

Alphind’s vision for senior healthcare marks a pivotal moment in addressing the needs of an aging world. By harnessing the power of AI-driven vital signs monitoring, care providers can deliver timely interventions and personalized support, ultimately improving seniors’ quality of life. This innovative approach is set to redefine elderly care, making it more efficient, accessible, and proactive. The future of senior healthcare is here, and it’s driven by intelligence and compassion.

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Source & Credit: https://www.fastcompany.com/91398673/alphinds-vision-for-senior-healthcare

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Healthcare

The Doctor Fighting Medicine’s Addiction to Plastic Waste

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**Doctor Battles Healthcare’s Plastic Waste Epidemic**

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What’s Happening?

Meet the doctor tackling the healthcare industry’s plastic waste problem—one reusable surgical gown at a time. Dr. Forbes McGain is challenging the status quo of disposable medical wear, aiming to reduce environmental impact while saving costs.

Where Is It Happening?

The initiative is based at Footscray Hospital in Melbourne, Australia, with potential global implications for medical waste reduction.

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When Did It Take Place?

The effort is ongoing, with Dr. McGain’s work gaining traction as hospitals worldwide confront their plastic consumption.

How Is It Unfolding?

– Reusable surgical gowns and drapes are replacing disposable options in the storeroom.
– The hospital is piloting reusable medical textiles to assess cost savings and environmental benefits.
– Dr. McGain advocates for systemic change within the healthcare industry to adopt sustainable practices.
– The program underscores the dual benefits of reducing waste and lowering operational expenses.

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Quick Breakdown

– **Problem:** Healthcare relies heavily on single-use plastic items, contributing to significant waste.
– **Solution:** Dr. McGain promotes reusable medical textiles to cut down on plastic waste.
– **Impact:** Potential to reduce environmental harm while making hospitals more cost-efficient.
– **Location:** Footscray Hospital in Melbourne, with broader industry-relevant insights.

Key Takeaways

Healthcare’s dependency on disposable items like gowns and drapes generates enormous plastic waste. Dr. Forbes McGain’s innovative approach at Footscray Hospital demonstrates that reusable alternatives can be both environmentally friendly and economically viable. By shifting from disposable to durable medical textiles, hospitals can significantly reduce their ecological footprint and operational costs. This initiative highlights a critical step toward sustainably revolutionizing the healthcare industry.

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Imagine if your local coffee shop wasted a cup for every purchase—now multiply that by millions of patients worldwide. Dr. McGain’s work is like bringing a reusable mug to the hospital.

The healthcare system is overdue for an environmental overhaul. Disposable plastics are a convenience we can no longer afford.
– Dr. Forbes McGain, Sustainability Advocate

Final Thought

Dr. Forbes McGain’s push for reusable medical textiles isn’t just about cutting costs—it’s a movement to rethink how healthcare impacts the planet. With rising waste and environmental concerns, adopting sustainable practices could transform the industry. His work serves as a call to action for other hospitals to follow suit and prioritize both patient care and planet care.

Source & Credit: https://www.bloomberg.com/news/articles/2025-09-04/the-doctor-fighting-medicine-s-addiction-to-plastic-waste

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