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India’s Wearable Device Market Decline by 9% YoY in 2Q25: IDC

India’s Wearable Market Sees 9% Dip Amid Surging Prices
What’s Happening?
India’s wearable device market witnesses a significant 9% year-over-year decline in the second quarter of 2025, with average prices creeping up. Despite the drop in sales, the average selling price (ASP) for wearables has risen by 2.2%, signaling a shift in market dynamics.
Where Is It Happening?
The decline is observed across the entire Indian market, with consumers and retailers alike feeling the impact.
When Did It Take Place?
These changes were recorded in the second quarter of 2025 (2Q25), following an earlier 6.3% drop in the first half of the year.
How Is It Unfolding?
– Sales numbers dropped by 9% compared to the same period last year.
– The average selling price (ASP) for wearables increased to $19.2, up by 2.2% YoY.
– Consumers are becoming more price-sensitive, Harmful to market growth.
– Market analysts suggest that economic uncertainties are contributing to the downturn.
Quick Breakdown
– **Market Decline:** 9% YoY dip in Q2 2025.
– **Price Increase:** ASP at $19.2, a 2.2% YoY rise.
– **First Half Performance:** 6.3% decline in 1H25, totaling 51.6 million units.
– **Consumer Behavior:** Growing price sensitivity among buyers.
Key Takeaways
A 9% decline in India’s wearable market in Q2 2025 marks a worrying trend for manufacturers and retailers. The rise in average selling prices suggests that the market is adjusting to economic pressures, pushing consumers toward costlier options. This downturn, following a 6.3% drop in the first half of the year, highlights an ongoing shift in consumer behavior. As buyers become more cautious, companies may need to rethink their pricing strategies to stay competitive. The market’s resilience will depend on how well brands can adapt to these changing dynamics.
The steady increase in ASPs alongside declining sales is a red flag for the wearables industry, indicating that affordability is becoming a major concern for Indian consumers.
– Rajeev Sharma, Market Analyst
Final Thought
India’s wearable device market is at a crossroads, with a concerning slowdown in the second quarter of 2025. The rise in prices amid slumping sales suggests that consumers are prioritizing budget over technology. Companies must innovate and offer value-driven products to regain momentum.
Source & Credit: https://www.entrepreneur.com/en-in/technology/indias-wearable-device-market-decline-by-9-yoy-in-2q25/496030