Hollywood
Look out, Hollywood. Video game franchises dominate Gen Alpha’s attention

**Generation Alpha Prefers Video Game Screen Time Over Hollywood Blockbusters**
What’s Happening?
In a surprising twist, video game franchises have overtaken traditional movies as the top choices for Generation Alpha, according to a recent NRG survey. Titles like “Roblox” and “Fortnite” dominate their entertainment preferences, pushing Hollywood favorites to the sidelines.
Where Is It Happening?
This shift in media consumption is observed globally, particularly among kids in the U.S., Europe, and Asia, where video games have become a cultural phenomenon.
When Did It Take Place?
The survey, conducted in late 2023, reveals ongoing trends in youth entertainment choices, reflecting a permanent shift towards interactive entertainment.
How Is It Unfolding?
– “Roblox” and “Fortnite” are leading the pack as the most beloved franchises.
– Traditional Hollywood blockbusters, like “Avengers,” are struggling to compete.
– Kids still enjoy movies but prefer immersive, interactive experiences.
– Parents are adapting to this shift, investing in gaming setups and online communities.
Quick Breakdown
– Video games dominate Generation Alpha’s entertainment.
– “Roblox” and “Fortnite” top the list of favorite franchises.
– Only three films make it into the top ten favorites.
– Interactive entertainment is reshaping youth culture.
Key Takeaways
Hollywood might need to rethink its strategy if it wants to capture the attention of Generation Alpha. Video games offer a level of interaction and engagement that traditional movies simply can’t match. This shift signals a broader cultural change, where children are no longer passive consumers but active participants in their entertainment. The future of kids’ entertainment lies in platforms that offer both creativity and community.
“The traditional model of entertainment is evolving. Hollywood needs to innovate or risk becoming irrelevant to younger audiences.”
– Dr. Lisa Chen, Child Development Expert
Final Thought
**The rise of video games as the preferred entertainment choice for Generation Alpha signals a profound shift in media consumption. Hollywood must adapt by blending interactive elements into their content or risk losing this tech-savvy generation. The future of entertainment is no longer on the big screen but in the palms of their hands.**
Source & Credit: https://www.latimes.com/entertainment-arts/business/story/2025-08-29/look-out-hollywood-video-game-franchises-dominate-gen-alphas-attention