News
Paramount acquires UFC rights in 7-year, $7.7 billion deal with TKO Group

MMA Fans Brace for Big Changes as Paramount Lands UFC Rights
What’s Happening?
In a groundbreaking move, Paramount has secured the exclusive U.S. broadcasting rights to the Ultimate Fighting Championship (UFC) in a colossal $7.7 billion deal. This seven-year agreement with TKO Group promises to redefine combat sports entertainment, signaling a bold new era for MMA fans and advertisers alike.
Where Is It Happening?
The deal encompasses all UFC events across the United States, with the potential for high-profile events, including a possible July 4th fight at the White House, broadcast on CBS.
When Did It Take Place?
The agreement was officially announced on Monday, with the unprecedented rights deal set to begun immediately.
How Is It Unfolding?
– Paramount gains exclusive U.S. distribution rights to all UFC pay-per-view, premium live, and digital content.
– The deal includes a historic $7.7 billion investment in combat sports, solidifying UFC’s market dominance.
– Current broadcasts on ESPN and ESPN+ are expected to transition to CBS, Showtime, and Paramount+ under the new agreement.
– UFC CEO hinted at a potential UFC event at the White House, with CBS set to air the spectacle.
Quick Breakdown
– • 7-year exclusive broadcasting rights for UFC in the U.S.
– • Deal valued at an industry-shaking $7.7 billion.
– • CBS, Showtime, and Paramount+ to replace ESPN and ESPN+ as UFC’s primary broadcasters.
– • Possible historic UFC event at the White House on July 4th.
Key Takeaways
Paramount’s acquisition of UFC rights marks a seismic shift in sports entertainment, combining two entertainment giants to create an unparalleled viewing experience. For fans, this means more access, more events, and potentially groundbreaking opportunities to witness UFC action, including a festive July 4th showdown at the White House. For investors and advertisers, this signals a lucrative partnership poised to reshape the MMA landscape.
“The UFC and Paramount together could redefine what it means to be a global sports entertainment brand. Expect bigger fights, more drama, and probably a few surprises along the way.”
Maria Torres, Sports Marketing Analyst
Final Thought
Paramount’s historic $7.7 billion investment in UFC is more than just a rights deal—it’s a bold declaration of the future of combat sports. With CBS and Showtime set to become the questioneers MMA’s new home, expect an explosion of high-stakes fights, exclusive content, and star-studded events. This isn’t just a shift in broadcasting; it’s a revolution in how fans experience UFC, promising more action, more drama, and more unforgettable moments than ever before.
Source & Credit: https://www.cbsnews.com/losangeles/news/ufc-paramount-plus-deal-2026-streaming-cbs/
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