News
Paramount acquires UFC rights in 7-year, $7.7 billion deal with TKO Group

Paramount Lands UFC in Blockbuster $7.7B Deal with TKO Group
What’s Happening?
Paramount has secured a staggering $7.7 billion deal with TKO Group (owners of UFC) to broadcast all UFC events in the U.S. for the next seven years. This move positions Paramount as the new hub for the world’s leading mixed martial arts organization. The deal signals a major shift in sports entertainment and media streaming.
Where Is It Happening?
The agreement will impact the U.S. market, but the reach of UFC’s events means fans worldwide will be affected. All 13 marquee UFC events will be distributed exclusively by Paramount, leveraging its broadcast and streaming platforms.
When Did It Take Place?
The deal was officially announced on Monday, marking a pivotal moment in sports broadcasting. The exclusive rights will take effect immediately, with the first major event under the new deal expected shortly.
How Is It Unfolding?
– Paramount now has the exclusive rights to all UFC events in the U.S.
– The White House may host a special July 4 event broadcast on CBS, per UFC CEO Dana White.
– The deal includes full distribution rights across CBS and Paramount+ platforms.
– This partnership could redefine how combat sports are consumed on television and streaming services.
– Analysts are already discussing whether this new venture will overshadow competitors like ESPN and DAZN.
Quick Breakdown
– Agreement valued at $7.7 billion for UFC rights in the U.S.
– Paramount gains exclusive UFC broadcasting and streaming rights under a seven-year deal.
– All 13 marquee UFC events will be shown on CBS and Paramount+
– Potential White House-hosted UFC event on July 4 for CBS viewers.
Key Takeaways
This landmark deal between Paramount and TKO Group signifies a major power shift in the sports broadcasting landscape. Paramount is making a bold move to solidify its position as a leader in sports entertainment by acquiring rights to the UFC. This acquisition will likely resonate deeply with MMA fans, who will now have a centralized platform to watch their favorite fights. The potential for a White House-hosted event adds a layer of intrigue and patriotism, possibly drawing in even more viewers. With this deal, Paramount is betting big on the future of live combat sports.
This is akin to a world-class boxing match crossing over into mainstream pop culture, a game-changer for both the sport and the network.
”This deal isn’t just about broadcasting; it’s about transforming how America experiences combat sports.”
– Dana White, UFC CEO
Final Thought
Paramount’s acquisition of UFC rights is more than a business transaction—it’s a strategic masterstroke that will redefine the future of sports media. With a deal worth billions and a potential White House event on the horizon this Fourth of July, this partnership could cement the UFC’s status as a must-watch sports phenomenon.
Source & Credit: https://www.cbsnews.com/detroit/news/ufc-paramount-plus-deal-2026-streaming-cbs/
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