Paramount acquires UFC rights in 7-year, $7.7 billion deal with TKO Group

Paramount Lands UFC Rights: A $7.7 Billion Mix of Sport and Entertainment

What’s Happening?

Paramount has sealed a monumental $7.7 billion deal with TKO Group to broadcast UFC events exclusively in the U.S. over the next seven years. This partnership signals a major shift in sports entertainment, blending combat sports with mainstream media.

Where Is It Happening?

The agreement covers the entire United States, with UFC’s CEO hinting at potentially groundbreaking events, including a July 4 broadcast from the White House.

When Did It Take Place?

The deal was announced on Monday, setting the stage for an exciting new era in sports media.

How Is It Unfolding?

– Paramount will exclusively air all UFC events in the U.S., including its 13 marquee matches.
– UFC’s CEO has hinted at innovative broadcast locations, such as the White House.
– The seven-year agreement is valued at a staggering $7.7 billion.
– Fans can expect a deeper integration of UFC content within Paramount’s platforms, including CBS and Showtime.

Quick Breakdown

– **Deal Value:** $7.7 billion for seven years.
– **Coverage:** Exclusive U.S. broadcast rights for all UFC events.
– **Innovative Venues:** Potential for high-profile broadcasts, including the White House.
– **Partnership Length:** Seven-year agreement.

Key Takeaways

This deal marks a significant milestone for both Paramount and UFC, blending combat sports with mainstream entertainment. The $7.7 billion investment demonstrates Paramount’s commitment to expanding its sports portfolio and catching the wave of combat sports’ growing popularity. For UFC, this partnership ensures broader audience reach and potentially higher revenue streams. It’s a game-changer for both parties, setting a new standard for sports broadcasting.

With this deal, Paramount is not just broadcasting UFC events; it’s redefining where and how audiences experience combat sports. It’s not about a fight anymore—it’s about an experience.
— Dana White, UFC CEO

Final Thought

Paramount’s $7.7 billion bet on UFC is more than just a business deal; it’s a statement. By securing exclusive rights, Paramount is positioning itself at the forefront of sports entertainment, merging combat sports with mainstream media in a way never seen before. Expect groundbreaking broadcasts and a new era of fan engagement.

Source & Credit: https://www.cbsnews.com/sacramento/news/ufc-paramount-plus-deal-2026-streaming-cbs/