Banking
Photo-sharing app Locket is banking on a new celebrity-focused feature to fuel its growth
Locket App Takes Star Power to Your Home Screen with New Feature
Once a novel photo-sharing app, Locket is now trying to steal the show… and SRSLY, this actually matters.
What’s Happening?
Locket has launched “Celebrity Lockets,” letting stars share exclusive content directly to followers’ home screens, injecting fresh life into the app and potentially reshaping digital fan engagement.
Where Is It Happening?
This update is rolling out worldwide on iOS and Android for Locket users everywhere.
When Did It Take Place?
The feature went live in summer 2023, with Locket positioning itself for a holiday season boost.
How Is It Unfolding?
– Celebrities can now share personalized photos, messages, and Polls through Locket.
– Fans unlock content by having the celebrity’s widget on their home screen.
– Select stars are being onboarded to test the feature.
– The app is hoping celebrity engagement will drive organic user growth.
Quick Breakdown
– Locket is competing with TikTok, Instagram, and other platforms for fan attention.
– Early celebrity participants include influencers and micro-celebrities.
– The feature is part of Locket’s push to stand out in a crowded social media space.
– Fans get exclusive glimpses, celebrities grow their presence.
Key Takeaways
Locket’s new feature bridges the gap between stars and their biggest fans, creating a more personal connection than traditional social media. By putting celebrities on fans’ home screens, the app is gamifying engagement—users must keep the widget to stay in the loop. This move could be a win-win, giving fans a front-row seat to their favorite personalities and celebrities an intimate way to connect.
“Apps need to offer exclusivity to win fan loyalty. Just like VIP sections backstage, this feature gives people a sense of being part of something special.”
– Flora Mendaptive, Social Media Trends Analyst
Final Thought
**Locket’s “Celebrity Lockets” is more than a feature—it’s a strategic play todeepen fan engagement. By turning home screens into a digital backstage pass, the app could change how stars interact with their followers, especially if bigger names jump on board.**