Entertainment
Take Two boss says Borderlands 4 is $70 instead of $80 because “we want to put out the best entertainment on Earth and we want to deliver more value than what we charge for”
Borderlands 4 Set for $70 Price Tag: “Best Entertainment on Earth”
What’s Happening?
Take-Two Interactive has announced that **Borderlands 4** will be priced at $70, defying the industry trend of $80 price points. The decision comes from a philosophy centered on delivering exceptional value to gamers.
Where Is It Happening?
The announcement was made during Take-Two Interactive’s latest earnings call, reaching gamers and industry insiders globally.
When Did It Take Place?
The revelation occurred **during the Q&A session at the end of today’s earnings call**.
How Is It Unfolding?
– **Price Defiance**: Borderlands 4 bucks the trend of $80 AAA game pricing.
– **Value Over Profit**: CEO Strauss Zelnick emphasizes putting gamers first.
– **Industry Impact**: The move may influence other publishers to rethink pricing.
– **Player Expectations**: Fans anticipate a high-quality experience worth the investment.
Quick Breakdown
– **Game Price**: $70 instead of the standard $80.
– **Publisher**: Take-Two Interactive.
– **CEO Statement**: Focus on delivering “the best entertainment on Earth.”
– **Recent Trend**: Many AAA titles have shifted to $80 pricing recently.
Key Takeaways
Take-Two’s decision to price **Borderlands 4** at $70 is a bold statement in an industry leaning toward higher price points. It suggests a shift back to valuing player satisfaction over short-term revenue gains. By positioning the game as a premium yet affordable experience, Take-Two is betting that quality and generosity will drive long-term loyalty. This move could set a new standard for game pricing, reminding the industry that value still matters.
“If pricing becomes about greed rather than value, the industry loses trust. Borderlands 4 is about redefining what players deserve.”
– Strauss Zelnick, Take-Two Interactive CEO
Final Thought
Take-Two’s **$70 pricing for Borderlands 4** is a bold, refreshing stand against industry norms. It’s a calculated risk that prioritizes player trust over quick profits. If successful, this move could redefine how games are priced, emphasizing value and rewarding gamers with high-quality experiences. The gaming world is watching to see if this strategy pays off.